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613 Du Buisson Crescent
Orleans, ON K4A 3A4
Canada
Tel: 613.841.6975
Fax: 613.841.6803
email: info@reticulum.ca
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We are happy to announce the arrival of our latest addition:
SUPER REPS III – The Persuasion Report. This
is the third installment in our popular series of pharmaceutical
sales books. The 328-page text is filled with practical sales
and persuasion tips, and is a must-read for the progressive
pharma rep, as well as his or her manager and trainer.
The Persuasion Report provides a comprehensive review
of the social psychology, business and medical literatures
pertaining to the science of persuasion. More than 360 works
on persuasion and physician behavior are referenced throughout
the text, and every classic and Omega persuasion strategy
reviewed is accompanied by illustrative examples drawn from
the lay consumers’ and physicians’ worlds.
Like Super Reps I and II, the book is chockfull
with physicians’ testimonials and verbatim comments
that were gleaned from various sources, including physician
surveys and interviews, books, journal articles and online
discussion forums.
Order your copy
now.
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